ZMC warns journalists against charging for news coverage
Story By Ivan Zhakata
The Zimbabwe Media Commission (ZMC) has told journalists not to ask for cash, fuel, allowances or other favours in return for coverage. That includes writing flattering stories or holding back information.
The commission received reports that some journalists demand payment before covering events. Others allegedly seek money to avoid negative reporting. As a result, ZMC says it will act against any practitioner found guilty of this conduct once due process is complete.
“If proved, such conduct would constitute a grave betrayal of public trust and the professional duty of journalists,” the statement said.
What the commission can do
Section 249 of the Constitution gives ZMC the power to promote good media practice and ethics. In addition, the commission enforces codes of conduct and receives public complaints.
Investigations will follow the Zimbabwe Media Commission Act. The Act requires the commission to let affected people respond.
If allegations are proven, ZMC can make formal findings and issue orders or recommendations. It can also inform the media organisation, take the matter to court and refer suspected crimes to the police and prosecutors.
Threats or unlawful pressure to obtain money could also amount to extortion under the Criminal Law (Codification and Reform) Act, the commission said.
“ZMC will not shield any media practitioner who abuses the profession for personal gain,” it said.
Where the line is drawn
However, not every payment is misconduct. ZMC clarified that genuine arrangements for transport, accommodation, advertising and sponsorship do not automatically qualify. Still, the commission drew a firm line.
ZMC said the line is crossed when someone demands payment as the price of editorial coverage. The same applies to demands for favourable treatment, suppression of information or protection from adverse reporting.
Calls to editors and the public
The commission urged editors, publishers and newsroom managers to keep advertising and sponsorship separate from editorial decisions. It also asked them to set clear policies on gifts and facilitation.
Meanwhile, members of the public and organisations should report suspected cases. Useful evidence includes names, dates, locations, messages, recordings, witnesses and proof of payment.
ZMC promised to handle every complaint objectively and to give all parties a fair hearing.
The commission reaffirmed its commitment to media freedom and freedom of expression. Journalists, it stressed, must uphold professional and ethical standards.
“The commission’s position is unequivocal: Journalism is not for sale,” the statement said.
Reporting based on original coverage by The Herald.
